Whether you run your own business, or are working your way up the ladder within your company, marketing your company’s brand or your skill sets have become more important than ever before. Both facets of marketing (entrepreneurial and individual in business), have specific nuances and challenges that can derail you if you don’t have a solid strategy in place.
Marketing Tips for the Entrepreneur Starting your own business is one of the most challenging undertakings, yet millions of people take that exhilarating leap each year. In an entrepreneurial setting, taking ideas and visions from concept to consumer comes with the potential for great success and huge risk. Some key points to remember as an entrepreneur:
Marketing Tips for the Individual When trying to climb the ladder of success, many of us fail to realize how marketing our strengths and skill sets can be just as effective as a company marketing their product or service. The days of being “tapped” or a “shoe in” for a promotion have all but dwindled away. With more skilled, educated, and experienced people looking for work, many resumes look the same on the surface, with everyone having the same credentials. Your goal is to stand out from the crowd and marketing yourself well can help you achieve that necessary differentiation. Some tips to remember:
Lastly, one of the most important things you can do to help boost your small business or career is networking. While some say this practice is disingenuous and cliché, networking (when orchestrated correctly) can give you the marketing boost you need, and at the same time provide connections that may prove to be beneficial in the future. Get help for your business today! Visit DEWBusinessSolutions.com to learn more.
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AuthorDiana White has over 30 years in sales, retail, consumer psychology, and marketing experience as just a few of her skillsets. She established D.E.W. Business Solutions, LLC in 2014 to provide business consulting for small businesses. Archives
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