Consumers’ expectations of customer service have evolved beyond the individual, in person conversations. Customers now expect the same level of service during all interactions, whether they’re purchasing in store or ordering on your website. Ease of use and instant gratification have become the key to drawing in customers and keeping them happy. Below are important steps you can take to improve your customer service, expand your market share, and keep your customers coming back for more!
Step One: A business owner must do the research, including marketing research and a Strengths, Weaknesses, Opportunities, Threats (SWOT) analysis, to ensure you have a product or service that is in demand, and is able to contend with any competition. Step Two: Differentiate your business from the competition, either by targeting a niche market or offering a spin on a product or service that the competition cannot provide. This may be individualized service, knowledgeable recommendations, or specializing in an obscure product that is not carried by the competition, but desired by the targeted audience. Step Three: Once the patrons begin to show, it is critical to make a good impression and a long lasting connection with the customer. This can be achieved by truly getting to know the consumer as an individual, and providing service in a manner that makes them feel as if they are your only customer. Step Four: Assess your website frequently. Check to make sure your website is easy to navigate and user friendly. If you take orders online, have a transparent and easy ordering process. Send an acknowledgement to the customer thanking them for their order and providing an estimated time of delivery. Step Five: Always give the customer an incentive to come back. Whether it’s a loyalty program or a tailored follow up email informing the customer that new products have arrived, this personalized touch will win your customers over and gain their trust. In a world where customers are often pared down to their credit card number and expiration date, genuine quality customer service is rare. Delivering a unique and memorable experience will go far in capturing a loyal customer base. Get help for your business today! Visit DEWBusinessSolutions.com to learn more.
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Whether you run your own business, or are working your way up the ladder within your company, marketing your company’s brand or your skill sets have become more important than ever before. Both facets of marketing (entrepreneurial and individual in business), have specific nuances and challenges that can derail you if you don’t have a solid strategy in place.
Marketing Tips for the Entrepreneur Starting your own business is one of the most challenging undertakings, yet millions of people take that exhilarating leap each year. In an entrepreneurial setting, taking ideas and visions from concept to consumer comes with the potential for great success and huge risk. Some key points to remember as an entrepreneur:
Marketing Tips for the Individual When trying to climb the ladder of success, many of us fail to realize how marketing our strengths and skill sets can be just as effective as a company marketing their product or service. The days of being “tapped” or a “shoe in” for a promotion have all but dwindled away. With more skilled, educated, and experienced people looking for work, many resumes look the same on the surface, with everyone having the same credentials. Your goal is to stand out from the crowd and marketing yourself well can help you achieve that necessary differentiation. Some tips to remember:
Lastly, one of the most important things you can do to help boost your small business or career is networking. While some say this practice is disingenuous and cliché, networking (when orchestrated correctly) can give you the marketing boost you need, and at the same time provide connections that may prove to be beneficial in the future. Get help for your business today! Visit DEWBusinessSolutions.com to learn more. |
AuthorDiana White has over 30 years in sales, retail, consumer psychology, and marketing experience as just a few of her skillsets. She established D.E.W. Business Solutions, LLC in 2014 to provide business consulting for small businesses. Archives
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